Upcoming Events

November 1st, 2024 - December 31st, 2025

Unlock the ultimate Dallas Cowboys experience. With a two-night stay at Omni Frisco, complimentary valet parking, a gourmet dinner at the Cowboys Club, and a guided tour of the Cowboys' World Headquarters, immerse yourself in the heart of America's Team.

December 20 & 21

Attend a thrilling Dallas Cowboys game at AT&T Stadium and tour the Dallas Cowboys World Headquarters. Plus get into the holiday spirit with the Cowboys Christmas Extravaganza—you’ll get a stunning view from your private cabana at The Edge Pool Terrace.

February 1 - 9 | All day event
The Ford Center
Tickets required for entry

The 2025 Dallas Open has been scheduled to be played February 1-9, 2025. The 2025 rendition of the Dallas Open will mark its first as a 500-level ATP tournament, made possible by a unique partnership between GF Sports & Entertainment and the Dallas Cowboys. The event will bring pro tennis players from around the world to Ford Center at The Star in Frisco – the Dallas Cowboys World Corporate Headquarters and Training Facility.

Increasing its status in only two years from an ATP 250 to an ATP 500 event, the Dallas Open will draw its most competitive field since the tournament moved to North Texas in 2022. The upgrade provides players the opportunity to earn more ATP ranking points at the Dallas Open and will offer approximately $2.8 million in prize money.

Schedule:
Women’s Tennis Classic – Saturday, February 1, 2025
Qualifying Round 1 – Saturday, February 1, 2025
Qualifying Round 2 – Sunday, February 2, 2025
Session 1 & 2 – Monday, February 3, 2025
Session 3 & 4 – Tuesday, February 4, 2025
Session 5 & 6 – Wednesday, February 5, 2025
Session 7 & 8 – Thursday, February 6, 2025
Session 9 & 10 – Friday, February 7, 2025
Session 11 & 12 – Saturday, February 8, 2025
Session 13 – Sunday, February 9, 2025

February 21 - 23 | All day event
The Ford Center
Tickets required for entry

The 2025 WOGA Classic and Valeri Liukin Invitational will bring together competitors from all across the United States and other countries. Come experience these fantastic competitions under one roof in the new Ford Center at The Star in Frisco, home of the legendary Dallas Cowboys.

Highlights of events will include Saturday night competitions for Women’s and Men’s Elite. This is an event you won’t want to miss so stay tuned for details!

Experience the Ultimate Holiday Getaway at Omni Frisco Hotel at The Star - Home of the Dallas Cowboys!

Celebrate the holiday season in style with our exclusive Dallas Cowboys Holiday Signature Experience. Enjoy a two (2) night stay at Omni Frisco Hotel at The Star, and upon checking-in unwind and cozy-up by the fire in your own reserved cabana at The Edge Pool Bar and Terrace, complete with holiday-inspired food and beverages, while enjoying a prime view of the Dallas Cowboys Christmas Extravaganza on Tostitos Championship Plaza. 

This unforgettable experience also includes a behind the scenes tour of the Dallas Cowboys World Headquarters, a luxurious dinner at the prestigious Cowboys Club, and finally coveted tickets to a Dallas Cowboys football game at AT&T Stadium! Don't miss out - book your holiday getaway today!

Experience includes:

Two-night stay at Omni Frisco Hotel at The Star
Reserved Cabana and Firepit for Exclusive viewing of the Dallas Cowboys Christmas Extravaganza
Guided Tour of the Dallas Cowboys World Headquarters and practice facility
Dinner at the private "Cowboys Club" restaurant
Tickets to a Dallas Cowboys football game at AT&T Stadium

Available dates:
November 29 & 30
December 6 & 7
December 20 & 21

For pricing and to book this exclusive experience, call (469)-287-0126.

Must be a registered hotel guest to book this experience and age 21 or older. Subject to availability.
Cowboys Club: Reservations subject to availability. Must be 21+. Please review the dress code and guidelines for dining at Cowboys Club here before your reservation.
Star Tours: Tour bookings subject to availability. Please review our Tours FAQ prior to your visit. Clear Bag Policy is enforced for all tours.


 

Celebrate love in grand style at Omni Frisco at the Star and get a chance to win a special Valentine’s Day giveaway for the ultimate date-night experience!

Book a reservation by February 10, 2025 for at least one night over Valentine’s weekend (Feb 13-16) with Omni Frisco Hotel at The Star and apply our featured Romance Offer to your reservation. Once booked your name will be entered for a chance to win:

• One-Night Stay at Omni Frisco Hotel at The Star
• Valentine’s Dinner for Two at Neighborhood Services Restaurant
• Personalized Shopping Experience at The Charlotte Jones Collection | $75 Credit
• Welcome Bottle of Champagne and Sweet Treat
• Romantic Room Accommodations & Late Check-out

Don’t miss a chance at elevating your Valentine’s Day with your loved ones - Book now

*Subject to availability. Restrictions & holidays apply. Alcohol is not included.

June - August |9:00 AM - 3:30 PM
Ford Center | Ticketed Event

Register now for 2024 Dallas Cowboys Youth Camps presented by Invisalign. Athletes ages 6-16 are invited to participate in Dallas Cowboys Youth Camps presented by Invisalign. Football Camps focus on lessons in teamwork, dedication, and character giving campers an educational and memorable experience. Dance Camps focus on technical skills while learning the importance of positive self-esteem and strong core values through personalized coaching from the current Dallas Cowboys Cheerleaders.

Register for football camps
Register for dance camps

Saturday, October 19
Tostitos Championship Plaza
10 AM - 2 PM
Complimentary Event | Open to the Public

Fall is here and we’re celebrating everyone’s favorite season with the 2024 Fall Fest presented by Wrangler at The Star in Frisco. Join us on Saturday, October 19th for a full day of fall fun for the whole family.

• Live Country Cover Music from @90ProofCountry
• Beer Garden & Autumn-inspired bites
• Western-themed Games & Prizes
• Fall photo moments for the family
• Wrangler shopping & customization opportunities
• A mechanical bull, Cowboy stilt walker, and more

Enjoy the sounds of 90 PROOF Country for a day of boot-scootin’ and unforgettable fun. Based in the Dallas/Fort Worth area, 90 PROOF Country delivers all the biggest hits from country legends like Garth Brooks, Toby Keith, and Alan Jackson, while mixing in a few contemporary and classic country favorites. 90 PROOF band will transport you back to the golden era of country music with their authentic performances at Fall Fest presented by Wrangler.

Monday, August 12 
The Star District
10 AM - 2 PM

Moms, join us in The Star District for our ‘Moms and Mimosas’ event to celebrate sending the kiddos back to school!
Starting at 10 AM (just after school drop-offs!), come by The Star for brunch, mimosas, one-day-only shopping and spa specials, and more.

Wednesday, October 23
Tostitos Championship Plaza
7 PM 
Complimentary Event | Open to the Public

Join us for a showing of The Nightmare before Christmas presented by Monument Realty on Wednesday, October 23rd. Showtime starts at 7pm on Tostitos Championship Plaza.

Looking to have a dinner picnic on the Plaza during the movie? Order and pick up to-go from one of the delicious restaurants just steps away in The Star District and bring it to the Plaza.

Saturday, September 28
Tostitos Championship Plaza
10 AM - 4 PM 
Complimentary entry and parking to guests

Shop Fleastyle’s free outdoor market in Frisco, TX at the Dallas Cowboys World Headquarters on Saturday, September 28. This pop-up event features a curated mix of fashion, jewelry, home décor and other unique lifestyle goods vendors.

Wednesday, October 30
Tostitos Championship Plaza
10 AM - 12 PM 
Complimentary Event | Open to the Public

Get Ready for a spook-tacular time at Little Stars presented by Nuna on Wednesday, October 30th. This free Halloween-themed event is perfect for your little pumpkins aged 5 and under.

Join us from 10am-12pm for fun activities, silly games, and lots of treats. Bring your tiny trick-or-treats dressed for the occasion for a morning full of Halloween magic. Don’t miss out on the fun at Little Stars!

Thursday | November 23
Neighborhood Services

The things that matter are even more special during the holiday season. A delicious culinary experience is the best way to celebrate all the things that mean the most to you during this Thanksgiving season. Breakfast and dinner menus will also be available.

Thanksgiving Menu (PDF, 757 KB)

Learn More

Wednesday | February 7
6 PM - 9 PM
The Star District

Come celebrate the season of love during the Valentine’s Sip & Stroll in The Star District! Enjoy sips and bites, love songs and photo moments, gift shopping, exclusive offers, complimentary valentine’s takeaways, and much more during our sip & stroll featuring 15+ participating shops & restaurants in The Star District.

Learn More

March 1 - 3 | All Day
The Ford Center

Gold Rush is back and better than ever. This season, we’re bringing the magic to not just one, but four different locations across the country. Get ready to witness mind-blowing talent, unforgettable performances, and experience the thrill of the Golden buzzer.

Are you ready to witness the next Golden Buzzer moment? Don’t miss out on the action.

Saturday, March 23 | All Day
The Ford Center

The Texas Grand Nationals, presented by Redline Cheer and Dance Company, will host their season-end event on March 23, 2024 at The Ford Center at The Star in Frisco, Texas.

March 29 - 30 | All Day
Ford Center | Free Event

The Big 12 Pro Day, debuting in spring of 2024 at Ford Center at The Star in Frisco, Texas will be the first-ever conference-wide pro day, replacing and advancing traditional on-campus pro days.

The event will showcase Big 12 football talent at a world-class facility, providing maximum exposure for Big 12 student-athletes as they prepare for their professional careers.

Off the field, the Big 12 Pro Day will offer a job fair and non-football career networking opportunities for Big 12 student-athletes. Additionally, Big 12 football student-athletes will have the opportunity to network and meet with individuals from the Big 12 Business Advisory Board, who will lend guidance on several topics, including professional development and career growth.

While the Big 12 Pro Day on-field workouts will be closed to the public, the Conference will be hosting a Big 12 Fan Fest outside of the event, complete with special VIP appearances, fan engagement experiences, screens broadcasting NFL Network’s coverage of the Pro Day and more.

Saturday, April 20 
10 AM - 4 PM 10 AM - 4 PM
The Star District
Open to the Public | Free 

Shop Fleastyle’s free outdoor market in Frisco, TX at the Dallas Cowboys World Headquarters on Saturday, April 20th. This pop-up event features a curated mix of fashion, jewelry, home décor and other unique lifestyle goods vendors. Entrance and parking will be free to guests.

Thursday, April 25
6:30 PM - 11:45 PM 
Tostitos Championship Plaza 
Open to the Public | Free

The 2024 Dallas Cowboys Draft Party presented by Miller Lite, one of the most exciting events of the year, is going down at The Star in Frisco.

Be there for the Dallas Cowboys Draft Party which will give football fans the opportunity to watch live coverage of the 2024 NFL Draft, including the Dallas Cowboys’ first round selection, see current Dallas Cowboys players and alumni, Dallas Cowboys Cheerleaders, and mascot, Rowdy, while also enjoying games, live music and entertainment.

The Draft Party kicks off at 6:30 PM on Thursday, April 25th with activities on Tostitos Championship Plaza including Dallas Cowboys player autograph signings, performances by the Dallas Cowboys Cheerleaders and Dallas Cowboys Rhythm & Blue, a live DJ, kids’ activities, food and beverage offerings, and more. 

Friday, April 26
6 PM - 11:45 PM 
The Star District
Open to the Public | Free

Head to The Star District for Draft Night Out presented by Miller Lite. Enjoy live draft coverage, restaurant specials, games and more! Draft Night Out presented by Miller Lite kicks off at 6 PM on Friday, April 26th with activities, autographs, and appearances on Tostitos Championship Plaza and at Miller Lite® House at The Star!

Saturday, April 27 
8 AM - 10 AM  
The Star District
Open to the Public | Ticketed Event 

Join us for the 2024 Dallas Cowboys Draft Day 5K presented by Baylor Scott & White Health. What better way to celebrate the energy and excitement of the NFL Draft weekend than by running or walking with us and showing your support for the Cowboys!

Learn More

Register Here

May 9 & 10
3PM – 10PM

Location: Tostitos Championship Plaza

Get ready Country Music Fans, the excitement around Country Music’s Party of The Year begins on Tuesday, May 9th with the ACM Country Kickoff on Tostitos Championship Plaza at The Star!

A free two-day country music festival, fans will have the opportunity to enjoy live music and feature will feature a Coors beer garden, food trucks, country-themed photo opportunities, ACM Awards show merchandise, and activations.

Learn More

Wednesday, August 9, 2023
10:00 AM - 2:00 PM
Free
Location: The Star District

Moms, join us in The Star District for our ‘Moms and Mimosas’ event to celebrate sending the kiddos back to school! Starting at 10:00 a.m. (just after school drop-offs!), come by The Star for brunch, mimosas, one-day-only shopping and spa specials, complimentary mini bouquets for the first 100 moms, photo moments, and more.

Make sure to stop by Neighborhood Services to enjoy $5 mimosas and delicious brunch specials. Reserve Now

Thursday | February 1
7 PM – 9 PM
Ticketed Event
Location: Ford Center

Witness 130 top college players coached by NFL coaches as they impress NFL scouts, agents, and media before the 2024 NFL Draft. The East-West Shrine Bowl is the longest-running college all-star football game in the nation. An important part of America’s football tradition, the event gives top college players a chance to showcase their talents to NFL scouts and a national television audience. This year, the East West Shrine Bowl is part of the NFL’s Pro Bowl Week events in Las Vegas, Nevada.

Experience the action in-person on game day at The Ford Center.

Learn More

Sunday, May 14 | 10 AM - 4 PM
Location: Neighborhood Services at The Star

Celebrate the Mom in your life with a Mother’s Day Brunch in Neighborhood Services. Enjoy roses and a complimentary glass of Rosé as a special gift for Mom from Omni Frisco Hotel.

Brunch Menu Pricing
$60 for adults (plus tax); $35 for children (plus tax), ages 6-12.
Cancellations accepted up to 48 hours prior to the event.

Make Reservation

Experience the newest kick-off to summer, Havana Summer Nights at Omni Frisco Hotel. The evening will allow you to take advantage of the sip-and-be-seen vibe of The Edge pool deck and bar, located on the fourth floor.

Friday, June 8 | 6:00 p.m.

Public | $35 per person – inclusive of two complimentary cocktails, Cuban-inspired dishes, and valet parking

Hotel guests | Inclusive of two complimentary cocktails and Cuban-inspired dishes with room key (2 guests per key)

Tickets | Must be purchased at door; no advanced ticket sales

Age | All guests must be 21-years old and up

Attire | Casual

Thursday and Friday nights at 7:00 p.m.
Location: Ford Center

Enjoy Texas high school football at Ford Center on Thursday and Friday nights this fall. Whataburger High school football games hosted inside the Ford Center at The Star play under the banner of Whataburger Friday Night Stars and showcase the deep ties of two richly historic Texas brands at a premier venue and game presentation that any high school student-athlete dreams of playing in. For more information on individual games click here.

November 15 | 6 PM - 9 PM
Cards In A Box

Get ready for our next Trade Night at Cards In A Box. Join us for a night of fun, trading, and community. Bring your cards, make some deals, and connect with fellow collectors. Whether you’re looking to trade, chat, or just show off your latest pulls, this is the place to be! As always, pizza and treats will be waiting for you. See you there!

November 22 - December 21 | 6 PM
Tostitos Championship Plaza

This holiday season, the Dallas Cowboys will host the seventh annual Cowboys Christmas Extravaganza powered by Reliant at The Star in Frisco every Friday and Saturday evening at 6pm from November 22 through December 21.

Cowboys Christmas Extravaganza powered by Reliant is an electrifying 20-minute show that ignites The Star with a powerful mix of game day excitement and Christmas cheer on Tostitos Championship Plaza. The show kicks off with a dazzling performance by the world-famous Dallas Cowboys Cheerleaders, followed by the lighting of The Star’s 67-foot LED Christmas tree by a Dallas Cowboys football legend. Cowboys Christmas Extravaganza showcases a magical lineup of 66 gameday performers, including Dallas Cowboys Rhythm and Blue, Cowboys Rookie Squad, Rowdy, and a special appearance by Santa Claus. Fan-favorite moments from the show include the tree’s stunning light display synchronized with original Christmas music and pyro which lights up the sky at The Star.
This event is complimentary and open to the public. Parking is complimentary and available onsite.

Extravaganza Dates are Fridays and Saturdays, starting November 22nd through December 21st. See dates below:

Friday, November 22 & Saturday, November 23
Friday, November 29 & Saturday, November 30
Friday, December 6 & Saturday, December 7
Friday, December 13 & Saturday, December 14
Friday, December 20 & Saturday, December 21

November 22 - December 24 
Santa's Cottage - 3620 The Star Blvd., Suite 1205
By appointment only

Santa at the Star presented by Monument Realty will welcome Santa Claus to his Cowboys fan-themed set at The Star. Visitors will have the opportunity to take a photograph with Santa inside his custom Dallas Cowboys cottage. Photo packages start at $39 and each includes a printed 5×7 photo. Visitors can save $5 when they book their appointment before December 6 using code STAR5.

Complimentary parking is available in the Silver Parking Garage located off of Gaylord Parkway.

November 25 & 25
Charlotte Jones Collection Inside Omni Frisco Hotel

Shop at Charlotte Jones Collection, the essential fashion destination for visitors of the hotel and The Star as well as any local fashion and lifestyle lovers and receive a 15% off* your purchase. From exquisite Shinola watches and stadium-approved POLICY handbags to exclusively designed items by notable fashion favorite Kendra Scott, you’ll find the perfect gift for your loved ones.

*Exclusions apply